Forward your lost-deal threads and call recordings. LossSignal returns a monthly report: themed loss insights, verbatim buyer quotes, competitor mentions, and 3–5 recommendations written to go straight into your next exec meeting. Async, email only. Nothing to install or learn.
Send 3 lost-deal threads or 1 call recording. A one-page loss-theme analysis is back in your inbox within 48 hours.
Money-back guarantee if your first report isn't decision-ready in your next exec meeting.
You run product at a Series-B SaaS company. The CEO keeps asking why deals are slipping. The only answer on hand is whatever the reps tagged in the CRM on their way out of the deal: "price," "missing feature," "went dark." Three things make that data unusable.
In Clozd's primary research across 1,000 deals, sales reps were wrong about why a deal was lost 85% of the time. Buyers list 4–5 reasons a deal fell through; sellers identify even one of those reasons only 15% of the time.
85% wrong · 15% partial matchCRM-tagged competitor attribution fails to match the buyer-identified competitor 65% of the time. Your battlecards, pricing responses and roadmap bets end up aimed at a rival the buyer barely considered.
65% attribution mismatchThe recordings and email threads are sitting in your call library and your CRM right now. You have no internal researcher, your PMs are shipping, and skimming three calls the night before a QBR is a vibe check. So the loudest anecdote in the room wins the roadmap argument.
Recurring flow, zero synthesisForward call recordings, transcripts, lost-deal email threads or exported notes, in whatever format they already exist. No prep, no template, no portal, no new tool for your team to learn.
Your material is read against your Client Context Profile: your product, your competitors, your current priorities. No calls, no check-ins, no status meetings while the work happens.
Themed insights with frequency counts, verbatim buyer quotes, competitor mentions, and 3–5 recommendations, delivered as a PDF report by email. Read it in fifteen minutes, forward it to anyone.
Submitted by 5pm your time, delivered by 9am your time. The turnaround most firms quote in weeks happens while you sleep.
"Pricing structure surfaced in 7 of 11 lost deals" lands differently in an exec meeting than "we think pricing is a problem." Every theme is counted, sourced to specific deals, and ranked by frequency.
The exact words buyers used, pulled from your recordings and threads and tied to the deal they came from. Quotes end the arguments that summaries start.
Every competitor your buyers actually named, what was said about them, and how often each appears across your lost deals. Compare it to your CRM's competitor field and see the 65% gap yourself.
Written to drop into a roadmap session or exec meeting unedited. Specific enough to act on, short enough to read aloud.
On Tailored and Strategic, we capture your product, competitors, priority questions and interview types once, at onboarding. Every report after that is read against it. You never re-brief us, and the tenth report knows things the first one didn't.
Lost deals are the flagship, and the same pipeline handles won-deal debriefs, discovery interviews, churn and exit conversations, and survey verbatims. If it's a customer talking, it can go in the monthly batch.
"We told the rep it was budget. It wasn't budget. We couldn't see how we'd get our team to switch."
Same output. No contracts, no minimums, cancel anytime.
$999 /month
+ $499 one-time setup
$499 /month
No setup fee
$1,999 /month
+ $999 one-time setup
If your first report isn't decision-ready in your next exec meeting, you don't pay for that month.
Before any of this, claim the free teardown and judge the output on your own deals first.
If you subscribe: first month money-back if the report isn't decision-ready in your next exec meeting.